In order for you to track the performance of your campaigns or even the associated users, there are two types of integration your app may need: This means, for any user that stumbles upon a link on the internet, developers can track that discovery and interaction through tools like Google Analytics or an attribution tool. #UTM CODE MEANING CODE#UTM code is a snippet of code that you can add on to the end of a URL to track the performance of campaigns and content. In order to start tracking user journeys from an initial ad/hyperlink, UTM links would need to be created. UTM stands for “Urchin Traffic Monitor”, with its origins rooted in Google Analytics. Let’s make it easier for your potential users and talk about how you can leverage your own web traffic and turn them into installs. Without any links on those pages, users are faced with a dead-end, making them open up the app stores on their devices to find your app. In order to formulate a holistic marketing plan, take into consideration how other users may be discovering your app by tracking and tagging web links.ĭepending on your app, your developer website (or even app website) may have considerable traffic. One thing that people often tend to leave out in their mobile marketing plans is web traffic.Īny traffic directing users to the app stores has the potential to convert into installs. Your category ranking is only driven by your velocity and volume and downloads, but where is everyone else getting their traffic?
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